The subject of typography deals with legibility, form and content, and attributes such as type families, weights, letter-spacing, kerning and leading. We have a comprehension of what is considered to be a good use of typography and what is not, and we place this into compositions with suitable layouts, colors, and images that all together tell a story.
What happens if we strip down the design and take away everything else in the layout to focus only on the typography? How much of the story does the typographic choice really portray?
By exploring these questions we want to highlight typography’s role in the visual landscape. Typefaces are designed with different intensions – to carry out body text, to emphasize an important feature or just to serve as decorative elements. How far can we go in the creation of typefaces that not only display a text but also express it visually? What happens when we let the typography illustrate itself?
The purpose of the exhibition is to play with typographic standards and rules, move barriers and explore typographical effect and visual strength. The goal is to see how far one can go to create intriguing, illustrating and experimenting typography that depicts the message of the text throughout it’s design.
May 5th 2015 - June 5th 2015
(+47) 976 28 041
Awesome people involved
Kesselskramer, Ellmer Stefan, Uglylogo, Hort, Halvor Bodin, Renate Thor, Colophon, Marta Veludo, White Studios, Minsk, Anders Engen, Madeleine Skjelland Eriksen, karlssonwilker, Skurktur, Muokkaa, Strømme Throndsen, Ludvig Bruneau, Nils Eivind Hausken, Handverk, Raquel Peixoto, Oda Opheim Vinge, Jonas Ersland and Hanne Fossaa Eriksen.